Sony Alpha a7 III Mirrorless Digital Camera with 24-70mm f/2.8 Lens and Accessory Kit

Jumpstart your imaging journey with this Sony Alpha a7 III Mirrorless Digital Camera with 24-70mm f/2.8 Lens and Accessory Kit. The top-tier FE 24-70mm f/2.8 GM lens is a choice standard zoom thanks to its fast, constant f/2.8 aperture. Also, the included camera bag, memory card, battery charger, and spare battery complete the kit so you can go out and start shooting.

Sony Alpha a7 III Mirrorless Digital Camera (Body Only)

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III’s body design has also been revised to include a rear 3.0″ 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera’s use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

General Features

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects’ eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S Format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Body Design and Built-In Wi-Fi/Bluetooth

An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
In addition to the EVF, a 3.0″ 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera’s shutter.
Bluetooth connectivity allows for location data acquisition.

Other Camera Features

A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.
An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).

Sony FE 24-70mm f/2.8 GM Lens

A fast, standard zoom favored for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.

Beyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.

As part of Sony’s esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.
Covering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.
Constant f/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.
Of the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.
One extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.
A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
A Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.
A focus hold button and AF/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.
A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

SanDisk 32GB Extreme PRO UHS-II SDHC Memory Card

Designed for professional photographers and videographers, the 32GB Extreme PRO UHS-II SDHC Memory Card from SanDisk features a storage capacity of 32GB and takes advantage of the UHS-II bus to support advanced DSLR functions such as continuous shutter bursts and rapid shooting, as well as RAW and JPEG captures. This card is also well-suited for video capture, including 4K, 3D, and Full HD video, and can achieve maximum read speeds of up to 300 MB/s and maximum write speeds of up to 260 MB/s. Thanks to its U3 speed class rating, minimum write speeds are guaranteed not to drop below 30 MB/s.

UHS-II media achieves its speed through an extra row of pins and while this card has been designed for cameras that are UHS-II compatible, it may be used in devices that do not support UHS-II. However, bear in mind that this card will then default to your device’s speed class and bus rating, such as UHS-I and U3. If your device does not support U3, this card is compatible with the U1 and Class 10 standards, each of which guarantees minimum write speeds of 10 MB/s.

As with most SanDisk cards, this memory card is shockproof, X-ray proof, waterproof, while also being able to withstand temperatures from -13 to 185°F, allowing you to take this card with you into extreme environments, such as snow, deserts, and pools.. Should the card’s data become compromised, you also benefit from the option to download RescuePRO Deluxe software as well as a limited lifetime warranty.

General Features

Fast SDHC Memory Card

This 32GB Extreme PRO UHS-II SDHC memory card supports enhanced data read speeds of up to 300 MB/s to help you maximize post-production workflow efficiency. You also benefit from improved data write speeds of up to 260 MB/s, supporting advanced camera functions such as continuous burst, rapid shooting, and RAW plus JPEG capture.

UHS Speed Class 3 Rated for 4K and Full HD Video Capture

With a UHS Speed Class 3 rating (faster than UHS Speed Class 1 and Class 10), this 32GB Extreme PRO UHS-II SDHC memory card gives you the power to capture uninterrupted, cinema-quality 4K, 3D, and Full HD video at a minimum sustained write speed of 30 MB/s.

32GB Storage Capacity

With a storage capacity of 32GB, this card provides ample space for capture RAW + JPEG, sequential burst shots, and HD ideo. You’ll be able to shoot for longer periods of time without needing to stop to change cards or download your content.

Recover Deleted Photos and Videos with RescuePRO Deluxe Software

The 32GB Extreme PRO UHS-II SDHC memory card comes with an offer for a one-year subscription to RescuePRO Deluxe data recovery software. With RescuePRO Deluxe, it’s easy to recover lost photos or videos and save them to your computer’s hard drive even, if they were deleted months ago.

Durable Design

This 32GB Extreme PRO SDHC UHS-II memory card is shockproof, X-ray proof, waterproof, and can operate in temperatures ranging from -13 to 185°F. Take your digital camera or camcorder to the snow, the pool, or the desert. Your card may survive, even if your device doesn’t.

Watson NP-FZ100 V2 Lithium-Ion Battery Pack (7.2V, 2000mAh, 16.4Wh)

The Watson NP-FZ100 V2 Lithium-Ion Battery Pack is compatible with the same camera models as the Sony NP-FZ100 battery, and also supports the latest generation camera models. This replacement battery pack features a capacity of 2000mAh, 7.2V of output power, and 16.4 watt-hours. Small and lightweight, lithium-ion batteries can be charged or discharged at any time in their load cycle without developing memory effect.

General Features

Compatibility

Sony Alpha a9
Sony Alpha a9 II
Sony Alpha a7 III
Sony Alpha a7R III
Sony Alpha a7R IV
Sony Alpha a6600

Watson Compact AC/DC Charger for NP-FZ100 Battery

This versatile Compact AC/DC Charger from Watson accepts any Sony NP-FZ100 lithium-ion battery via the included, dedicated battery plate. It runs on 100-240 VAC power, allowing for worldwide use. The charger features a foldout, 2-prong US plug, and includes a European plug adapter and a 12 VDC car charger, so it’s ideal for use at home and on the road.

The Compact AC/DC model has a USB output that allows you to charge and power MP3 players, phones, digital cameras, and other devices with a USB power input, even while charging your camera battery. As the adapter plates are easily interchangeable, the charger can also be used with other batteries via the required plates.

General Features

Compatibility

Compatible with any Sony NP-FZ100 type battery.

Compact

Charger features a foldout AC plug for easy storage and traveling.

Versatile

Includes a Euro plug adapter for charging in Europe, as well as a DC adapter with a cigarette lighter plug that lets you charge while on the road.

USB Output

Charge or supply power to MP3 players, mobile phones, digital cameras, and other related devices with a USB power input.

Safety Features

Offers protection against overcharging and overheating.

Ruggard Journey 34 DSLR Shoulder Bag (Black)

Store, protect, and transport your compact DSLR or mirrorless camera with an attached lens, flash, related accessories, and up to two extra lenses with the lightweight, black Journey 34 DSLR Shoulder Bag from Ruggard. This handsome bag features a large flap with a quick release buckle, and double-pull zipper closure. The main compartment has four padded, touch-fastening dividers for organizing equipment. A light gray interior lining makes it easier to locate gear in low light. Under the lid is a large, zippered, mesh accessory pocket. Small accessories are easily accommodated in the front exterior zippered pocket. Inside this pocket are two slip-in pockets, two memory card pockets with touch-fastening flaps, and a zippered mesh pocket.

Photographers will appreciate the neoprene water bottle/accessory pocket located on the exterior left side of the bag. On the opposite side is a strap for attaching accessories. Carry the Journey 34 Shoulder Bag by the padded top handle, or wear with the removable, adjustable, padded shoulder strap. The strap has swiveling snap-hooks that attach to metal D-rings on either side of bag. And on the back of the bag is a trolley strap that comes in handy when traveling with rolling luggage. Two strips of plastic feet on the bottom of the bag help protect it against abrasion. This well-made bag is constructed from weather-resistant polyester and ballistic nylon.

In the Box